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Articles in the Marketing Category

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[26 Feb 2009 | One Comment | ]
Make a Referral Week

I am a big fan (if you can call it that) of referrals when it comes to working with someone virtually. Most of my clients are referred to me by former or current clients. Its also a mutually benefical process because it gives each person an idea of what to expect from the other if they do get into a work relationship.
Its also one of the best (and least expensive!) forms of marketing you can do. There’s no trick to it, it doesn’t cost anything, you don’t have to worry …

Marketing, Media, Tools & Resources »

[8 Sep 2008 | No Comment | ]

In previous posts, I’ve mentioned marketing your blog as well as the statistics on how attorneys are using “Web 2.0″. But there are other ways, other than blogging, to market your practice or your firm online.
As an attorney, you have at least one area of law that you specialize in and may consider yourself an expert in that field. One method of using your expertise to reach potential clients and other attorneys is to host a webinar. As the phrase implies, a webinar is a seminar presented on the web. …

Blogging, Business, Marketing, Networking, Tools & Resources, Virtual Assistant »

[2 Sep 2008 | 2 Comments | ]

An article in the September 2008 issue of the ABA Journal reveals that only 8% of law firms and 2% of attorneys maintain a law blog.
Wow. That’s a lot lower than I would have expected, especially since this same survey shows that 96% of attorneys are doing their legal research online and over half of the solos who participated in the survey have websites.
Ironically, a vast majority of the attorneys responded that they receive their information from websites, newsletters and discussion lists. But who provides the information contained on those …

Business, Marketing, Networking »

[31 Aug 2008 | One Comment | ]

I recently read a discussion on a group for legal bloggers in which an attorney was asking for comments on his blog. I haven’t met a blogger yet who didn’t appreciate comments. We all have our own personal measures of validation whether its traffic stats, RSS subscribers or how many comments we receive.
But there’s more to it than just saying “Hey, I wrote some blog posts. Can you please go read them and leave me a comment?” Blog comments are like compliments. They have more meaning when they are sincere …

Business, Marketing, Networking »

[19 Aug 2008 | No Comment | ]

Yesterday I was thrilled to find out that I was awarded the Virtual Assistant Blog of the Week award from VA Networking. This is such an honor for me because of my admiration and respect for the VA Networking Group and I’m proud to be a part of it. My business was also featured on Virtual Rave as a result.

With the evolution of the Internet and “Web 2.0″, social networking has become a major business marketing tool. Whatever your profession may be, you can find a way to make online …

Marketing, Networking, Tools & Resources, Virtual Assistant »

[11 Jul 2008 | No Comment | ]

What methods are you currently implementing to build your business? Do you rely on marketing and advertising? Are you networking? What about staying on top of the latest news and trends in the small business world or in the legal field?
(Note: if you’re not doing any of these things because you don’t think you have the time or the money, contact me! That’s what AVA is here for!)
Here are a few suggestions on what you should be doing to help keep your business growing:
Marketing/advertising
At the very least, your business should …

Marketing »

[10 Jun 2008 | No Comment | ]

One of the things Advantage can assist you with is creating and managing newsletters. The following is an article by Lisa Taliga of Virtual PA Business that explains how you can use newsletters to obtain new clients and keep your current clients informed. The original article can be found here at Ms. Taliga’s website, Virtual PA Assistant.
Use
A Newsletter To Get More Clients
by